VietSense Travel officially changed its new brand identity
On June 3, 2022 - the 12th anniversary of its establishment, Vietsense Tourism Joint Stock Company officially announced the launch of a new brand identity with the goal of repositioning the VietSense Travel brand in a new development phase. The complete change of the logo (Logo) and layout compared to the previous brand identity brings new energy and aspirations in line with the current globalization trend. This is even more necessary when the Company wishes to reposition the brand, build a dynamic, youthful, creative image which constantly develops after the impact of the Covid-19 epidemic.
The change in brand identity also aims to declare VietSense Travel's new vision and strategy in the coming years. After more than a decade of dedicated service to the domestic tourism market, fulfilling the mission of providing the best travel services and organizing domestic tours in Vietnam, from 2022, VietSense Travel sets a new goal in addition to the achieved successes. This is promoting the exploitation of the international tourism market, focusing on diversifying products with Inbound tours (serving international visitors to Vietnam), Outbound tours (taking Vietnamese tourists to other destinations) and service packages or combos.
In the business strategy, the core values as Quality, Prestige and Passion will continue to be maintained, inherited and promoted by VietSense Travel, and at the same time the Company will add new values such as: Creativity and Desire. These are two factors that show the quality, capacity and determination of the staff in the Company today. These five key values will be a solid premise to build VietSense Travel brand to become one of the leading companies in the field of travel and tourism.
With the nature and characteristics of the travel industry and the goals that the company is aiming for, the new brand logo of VietSense Travel was created with both evocative and sexy features that reflect the will, determination and efforts of our enterprise in the new period.
- Inspired by the wings of a flying bird, the "V" in the word "Viet" (the first letter of the Logo) has been stylized, with soft, soaring strokes: Expressing passion for experience and thirst of reaching higher, farther to new lands.
- The curve to the right of the logo is the letter S in the word "Sense": Symbolizing soaring freedom, "the wish for moving" - like the wind on the wings of a flying bird.
- The main colors of the new VietSense Travel brand logo are navy blue and sky blue with the meaning towards a beautiful future. It is peace, youth, passion, dynamism and desire. This is also a color favored by people because of its beautiful and friendly meanings.
- The word TRAVEL (meaning "Travel") is designed in a different size to highlight the brand and slogan.
- The company's slogan remains the same: "Du lịch với niềm đam mê" translated into English as "Travel with our passion", conveys the message that we together satisfy the passion of conquering new lands and discovering revelations all over our planet.
We believe that the new look of VietSense Travel brand represents flexibility, integration, adaptation and development in both thinking and actions of each member of the Company. It is also the determination and aspiration to bring VietSense Travel reach further to become a major travel brand in Southeast Asia and in the international market.
Andrew Nguyen - Chief Executive Officer